Founded in 2009 and powered by over 15 years of pioneering conversion rate optimization, research, and strategy, we formally developed digital experience optimization in 2024 to better meet the needs of digital leaders.
We are a team of optimization experts with unique, niche specialties. With degrees in HCI, design, research, development, and more, our skill sets and strategic thinking help us unlock huge results for clients
Our founder, Jon MacDonald, has written three best-selling books on optimization and was named a Forty Under 40 honoree. Our team is regularly featured as expert guests on stage for events coordinated by the likes of Google and Autodesk and in publications including Inc., Forbes, Vogue Business, and more.
Improvements we have made for our clients like have generated hundreds of millions in additional revenue. We know how to build digital journeys and leverage experimentation to improve the user experience.
Our Digital Experience Optimization Program™ is a custom solution to the unique challenges of each website or app. We diagnose what is getting users stuck, and find solutions to improve the digital journey. No two programs are the same.
Understanding users is what we do best. We get to know your unique users and help you make ethical digital optimizations that improve users’ lives and meet your company goals.
Our network of past and current clients is a group you’d be proud to be part of. See results here.
Based on insights from the top product marketing and ecommerce teams. 18 questions, 1 custom action plan to find high-leverage opportunities for improvement.
More likely to Rank “Excellent” in Customer Satisfaction (NPS)
Satisfaction across the 5 factors means measurable business outcomes*
*industry leaders surveyed 2023
More likely to exceed Annual Performance Targets
Every challenge presents an opportunity. We take ownership over difficult situations and take steps to positively influence the outcome.
We hold each other accountable to grow through practice, not perfection. We strive to get 1% better every day, and help our clients do the same.
The best decisions are made with accurate information, shared with clarity. We’re not afraid to say, “I don’t know, but let me find out.”
Our company exists to eliminate bad online experiences, not just to make a profit. Our success allows us to invest in people and communities.
We might work remotely, but we have fun together! Here are the highlights from our retreat in Portland.
For 9+ years The Good was a certified B Corporation, which means we hold ourselves to a standard higher than simply "making a profit." To this day we hold ourselves accountable for how our work impacts our employees, our clients, the community, and the environment.
Join us by exploring the latest resources from our team of thought leaders and subject matter experts.
Learn how to use the hidden psychological forces that shape online behavior to craft digital journeys that delight, engage, and convert.
92% of SaaS leaders say they’re satisfied with their visibility into the first 30 days of the product experience. Ask a follow-up question, though, and the picture changes fast: only 24% of…
Trial-to-paid conversion benchmarks are everywhere. A quick search turns up dozens of reports on what a “good” conversion rate looks like by industry, trial model, and company stage. What’s much harder to…
In product-led growth, the product sells itself. Free trials, frictionless onboarding, viral expansion mechanics. The strategy is proven. Canva, Zoom, Slack, and Dropbox have all used their products as their primary growth…