The Confidence Trap: When The First 30 Days Of A Product Experience Aren’t As Under Control As You Think
92% of SaaS leaders say they’re satisfied with their visibility into the first 30 days of the product experience. Ask…
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When Your Product Is The Sales Team, The First 30 Days Of The User Experience Are Your Sales Cycle
In product-led growth, the product sells itself. Free trials, frictionless onboarding, viral expansion mechanics. The strategy is proven. Canva, Zoom,…
Understanding The Promise-To-Experience Gap And How It Impacts SaaS Retention
A user just clicked “Start Free Trial,” full of optimism after reading your landing page, watching your demo video, maybe…
Dan Long Built a Subscription Machine at the AJC by Designing for the Human First
There’s a question Dan Long asks at every stage of the subscription funnel. Before a brief is written, while a…
How Do You Reduce Cancellations During SaaS Free Trials?
Leaders often assume users cancel because the product isn’t good enough. The reality is more nuanced. Users rarely cancel because…
The Exact Framework We Used To Build Intent-Based User Clusters That Drive Retention For A Leading SaaS Company
Most SaaS companies segment users the wrong way. They group people by demographics, company size, or subscription tier. Basically, they…